How to Effectively Communicate Your Message Through Various Explainer Video Formats
As a business, it’s important to understand the different types of explainer videos available to you and how to effectively communicate your message through them. Explainer videos are a powerful tool for businesses to educate and engage their target audience. In this article, we’ll explore the different types of explainer videos and how they can be used to reach and engage your target audience in the Indian market.
Animated Explainer Videos
Animated explainer videos use animation and imagery to tell a story and explain complex products or services. They are typically between 30-60 seconds long and can be seen on platforms like YouTube, Vimeo, and other video streaming platforms. Animated explainer videos are a great way to grab the viewer’s attention and make the information more memorable.
Live-Action Explainer Videos
Live-action explainer videos use real people and settings to tell a story and explain complex products or services. They are typically between 30-60 seconds long and can be seen on platforms like Facebook, Instagram, and other social media platforms. Live-action explainer videos are a great way to make a personal connection with the viewer and make the information more relatable.
Whiteboard Explainer Videos
Whiteboard explainer videos use a whiteboard or other similar surface to draw and explain complex products or services. They are typically between 30-60 seconds long and can be seen on platforms like YouTube and other video streaming platforms. These explainer videos are a great way to make the information more engaging and easy to understand.
Screencast Explainer Videos
Screencast explainer videos use a recording of a computer screen and voiceover to explain complex products or services. They are typically between 30-60 seconds long and can be seen on platforms like YouTube and other video streaming platforms. Screencast explainer videos are a great way to show how a product or service works in a step-by-step process.
Why are explainer videos missing for so many brands in india?
There arebe several reasons why some brands in India are until now missing out on the potential benefits of explainer videos. Some potential reasons are:
- Limited budget: Some brands may not have the budget to invest in creating an explainer video. Explainer videos can be costly to produce, especially if they are animated or include live-action elements.
- Lack of understanding: Some brands may not fully understand the benefits of explainer videos or how they can be used to effectively communicate their message. Without a clear understanding of the potential impact of explainer videos, brands may not see the value in investing in them.
- Limited resources: Some brands may not have the necessary resources, such as skilled animators, video editors, or scriptwriters, to create an explainer video.
- Limited technical knowledge: Some brands may not have the technical knowledge to create and promote an explainer video on different platforms.
- Limited awareness: Some brands may not be aware of explainer videos as a marketing tool and how they can be used to reach and engage their target audience.
Overall, there could be multiple reasons why some brands in India are not using explainer videos as a marketing tool, but it could be due to a lack of resources, budget, or understanding of the potential impact of explainer videos. We hope to raise awarness on the issue and change this fact in the future.
Conclusion
There are a variety of different types of explainer videos available in the Indian market, each with their own unique advantages and potential to reach and engage your target audience. Animated, live-action, whiteboard, screencast, and motion graphic explainer videos all provide different opportunities to communicate your message and it’s important to understand the unique benefits of each format to effectively plan your explainer video strategy. By understanding the different types of explainer videos and their potential reach, businesses in the Indian market can effectively educate and engage their target audience and increase profits.
