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Creating Explainer Videos for India’s Rural Consumers

Creating Explainer Videos for India’s Rural Consumers

Reaching and engaging India’s rural consumers through advertising can be a challenging task. However, explainer videos can be an effective tool for businesses to connect with this audience and promote their products and services. In this article, we will explore strategies for creating explainer videos that are specifically tailored to India’s rural consumers, including best practices, cultural considerations, and measuring success.

Best Practices for Creating Explainer Videos for Rural Consumers

Creating effective explainer videos for rural consumers requires a clear and concise message, relatable characters, and a strong call-to-action. Think about the everyday life in rural India to envision starting points. 

Additionally, businesses should keep their videos short and to the point and use storytelling techniques such as humor and emotional appeals to make the video more engaging.

Cultural Considerations

India’s rural consumers have unique cultural and socio-economic characteristics, businesses should take these into account when creating explainer videos. This includes using local languages, imagery, and themes that are relatable to this audience. It is very important that  businesses are culturally sensitive and avoid stereotypes or offensive content.

thatworksmedia india advertising explainer films (29)

Measuring Success

To measure the success of an explainer video for rural consumers, businesses should use data and analytics to track the performance of their videos. This includes monitoring metrics such as views, engagement, and conversion rates. Businesses should also use this data to make adjustments and improve their future explainer videos.

Distribution and Reach

Reaching the rural audience can be a challenge, businesses should use a variety of distribution channels such as social media, community centers, and mobile platforms. It helps businesses to partner with local organizations to reach a larger audience.


Explainer videos can be an effective tool for businesses to connect with India’s rural consumers and promote their products and services. By following best practices, considering cultural factors, and measuring success, businesses can create explainer videos that resonate with this audience. Additionally, by using a variety of distribution channels and partnering with local organizations, businesses can increase their reach and impact.

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